Cinematographer Breaks Down the Lighting in This Moody Ikea Commercial

Cinematographer Breaks Down the Lighting in This Moody Ikea Commercial

Sure, the big faceless corporation is just out there to get money out of you, but hidden right in front of you could be a masterclass in lighting, production design, and short story telling. This video takes a look at how Ikea made use out of a highly skilled director and production team to create this simple yet effective advertisement.

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